Super White X

Our project

Divine Radiance

The “Super White X ” advertisement features a young girl witnessing her mother transformed into an angelic figure adorned in a pristine white gown. As the ad unfolds, viewers are captivated by the celestial radiance of the gown, which reflects the transformative power of Super White X cloth whitener. With its advanced formula, Super White X empowers users to achieve an unparalleled level of whiteness, leaving garments looking as pure and radiant as the wings of an angel.

Project Execution

The ad film for SUPER WHITE X featuring actor Divyaalakshmi was meticulously executed by director Arunraj Kartha. The ad’s central premise revolves around a young girl marveling at her mother’s angelic appearance in a white dress, radiating an ethereal glow thanks to the exceptional whitening power of SUPER WHITE X.

To capture the desired celestial transformation, the production team meticulously selected a picturesque outdoor setting with ample natural light. The mother, portrayed by Divyaalakshmi, was dressed in a pristine white gown that showcased the remarkable whitening performance of the product. The use of soft focus and slow motion techniques further enhanced the angelic ambiance, creating a captivating visual narrative that exudes purity and divine radiance. Through these artistic elements, the ad effectively conveys the transformative power of SUPER WHITE X , leaving viewers with an indelible impression of its exceptional whitening properties.

Our Experts

Team Behind

Director: Arunraj Kartha
Production House: ARK Productions
DOP: Sudhi Surendren
Editing: Bijin Krishna
Music: Gopi Sunder
Costume Designer: Chanchel
Graphics: Prince
Colourist: Sunil RGB
Manager: A K Sivan
Concept: M Anil
Assistant Directors: Ram, Sandeep, Sibichan
Creative Production Team: Abhilash, Safeer, G K, Vishnu, Sunil Kumar
Artist: Divyaalakshmi, Alexiya, Sradha, Anjana, Priyadarshan, Easwar

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.

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