Flipkart – Big Billion Days 2022

Our project

Flipkart's "Big Billion Days" Extravaganza

Our team crafted an impactful TV commercial for Flipkart’s annual “Big Billion Days” sale event. The ad showcases a relatable husband-and-wife conversation, highlighting the struggles of finding the perfect wardrobe essentials. By introducing Flipkart’s enticing sales and curated collection, we effortlessly elevate the wardrobe dilemmas of millions of viewers. The ad’s captivating visuals, compelling narrative, and strategic messaging effectively capture the essence of the “Big Billion Days” extravaganza, encouraging viewers to seize the unmissable deals and enhance their wardrobes with style and ease.

Project Execution

During pre-production, the creative concept was finalized, the script was written, and the cast and crew were selected. The team scouted for the ideal location and obtained necessary permits. In production, the TVC was filmed under the direction of an experienced director. The shoot spanned several days, capturing compelling footage that brought the concept to life. Post-production involved meticulous editing, sound design, and color grading. The team worked tirelessly to create a polished and captivating final product.
The TVC was seamlessly edited, with strategic cuts and transitions enhancing its flow and impact.

Sound effects and a catchy jingle amplified the emotional resonance of the narrative, while vibrant color grading elevated the visual appeal of the scenes. Through meticulous project execution, the TVC effectively communicated the message of Flipkart’s “Big Billion Days,” fostering excitement and encouraging viewers to take advantage of the unmissable deals on offer.

Our Experts

Team Behind

 

Client: Flipkart
Director & Producer: Arunraj Kartha
Production House: ARK Productions Pvt Ltd
DOP: Mahesh Raj
Editor: Kiran Thomas
Art Director: Usha & Kaveri
Costume Designer Agency: Nayana Srikanth
Production Controller: Sreeraj
Production Manager: Abhijith V R
DI: Robin (The Color Brewer Company)

 

Makeup & Hair: Giridhar
Director Associate: Varsha Garikapati
Camera Associate: Sreeraj Rajan
Sound Mixing: Eby
Artists: Mukesh & Raksha
Location: Hyderabad
Managers: Venkitesh
Production Team: Reddy, Naga Mohana Rao, Rajendra Prasad, Nageswara Rao, Karanam Madhusudhan, Narayan, Ram Babu

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