Vicks Vapourub

Our project

The Voice Saver for Cherished Moments

Our agency is proud to present the Vicks tvc, an emotionally resonant campaign showcasing the transformative power of Vicks Vapourub. This heartwarming ad depicts a father and daughter’s heartwarming bond, temporarily disrupted by a throat issue and fever. The transformative effect of Vicks Vapourub, providing quick and effective relief, allows the daughter to regain her voice and empowers the father to share cherished moments with her. Through this touching narrative, the campaign effectively communicates the essential role of Vicks Vapourub in maintaining vocal health and safeguarding precious moments.

Project Execution

The Vicks Vapourub 2020-21 tvc project was successfully executed within the allocated timeline and budget. The creative team meticulously planned and coordinated every aspect of the production, from scripting and casting to filming and post-production.The ad was shot on location in a picturesque countryside setting, capturing the heartwarming father-daughter relationship at its core.

The actors, carefully chosen for their natural chemistry and vocal abilities, effortlessly portrayed the struggles and triumphs of fighting off throat issues and fever. The filming process was smooth and efficient, with the crew working tirelessly to ensure the highest quality of visuals and audio. The sound design played a crucial role in conveying the discomfort caused by sore throats and the soothing relief provided by Vicks Vapourub.

Our Experts

Team Behind

 

Director & Producer: Arunraj Kartha
Production House: Ark Productions Pvt Ltd
Executive Producer: Yesudas George
Executive Producer: Harikrishnan
DOP: Mahesh Raj
Editor: Kiran Thomas
Music: Sanal Dev
Costume Stylist: Nayana

 

DI: Jithin
Makeup: Sabiraj
Production Manager: Abhijith V R
Photographer: Sunil Kumar
Executive: Arun
Production Team: Prakash, Jaya Shankar
Art Director: Sangeeth Raj
Graphics: Vineesh

Our Journey

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Storyboard

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