Asian Paints Sandpaper

Our project

Unleash the Star

Introducing Asian Paints Roof Star Sandpaper, the ultimate solution for seamless and durable roofing projects. Our star sandpaper is an industry-leading product designed to deliver exceptional sanding results on various roof surfaces. Its superior grit and durable construction ensure a consistently smooth and even finish, preparing your roofs for optimal coating adhesion. Whether facing challenging site conditions or handling large-scale projects, our Roof Star Sandpaper empowers contractors with the confidence to deliver flawless outcomes.

Project Execution

To bring to life the invincible spirit of Asian Paints’ Roof Star Sandpaper, we crafted a captivating campaign that encapsulated the contractor’s steadfast determination and unwavering craftsmanship.

We conceived an immersive media strategy that positioned the product as the ultimate tool for contractors, empowering them to conquer any roofing challenge with confidence. Through a captivating narrative and striking imagery, our ad conveyed the boundless potential of the sandpaper, showcased its unparalleled strength, and reinforced the trust that contractors can place in the Asian Paints brand.

Our Experts

Team Behind

Client:	ASIAN PAINTS
Brand:	Asian Paints TruStar Sandpaper
Direction:	Arunraj Kartha
Creative Head:	Sudish
Creative Director:	Josna
Creative Producer:	Parvin
Production House:	ARK Productions Pvt Ltd
DOP:	Mahesh Raj
Editor:	Kiran Thomas
Music Director:	Shivahari Varma

Production Controller:	Abhijith
Associate Directors:	Sibichan Paul, Nandhu, Ramesh Madhavan, Renjith
DI:	The Color Brewer Company
Graphics:	Vineesh Nakulan
Makeup & Hair:	Shinu V Balan
Sound Mixing:	Eby Thomas
Art Director:	Binoy
Costume Stylist:	Amrutha
Casting Director:	Aneesh Impulse
Storyboard Artist:	Smijith Mohan
Cast:	Anuvaralekshmi, Sanjay, Sanjana, Eldho Jacob, Diva Aneesh, Jr. Aneesh, Vasu, Simi Thomas, Subhasree, Angel, Thushara, John, Shyamkumar, Johan, Mahesh

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.