Dettol Handwash

Our project

Ultimate Handwash Campaign

The Dettol Handwash Advertisement Campaign was designed to promote the brand’s commitment to hygiene and protection. This project focused on communicating the essential benefits of Dettol Handwash—its superior germ-fighting formula and trusted effectiveness. Through a combination of engaging visuals, persuasive messaging, and relatable scenarios, we showcased how Dettol Handwash integrates seamlessly into everyday routines to ensure a healthier and safer environment. The campaign effectively highlighted the product’s reliability and its role in maintaining personal and family hygiene, driving consumer awareness and reinforcing Dettol’s position as a leader in health and wellness.

Project Execution

Our goal was to illustrate the effectiveness and reliability of Dettol Handwash in promoting cleanliness and protecting families from germs. The execution involved crafting a compelling narrative that highlighted the importance of regular handwashing in maintaining health and well-being. Through engaging storytelling and striking visuals, the ad depicted various real-life scenarios where Dettol Handwash seamlessly integrates into daily routines, showcasing its ease of use and superior germ protection.

The production focused on clear, informative messaging combined with a modern, clean aesthetic to reflect the product’s commitment to hygiene. The ad featured relatable characters and scenarios, supported by a fresh soundtrack and dynamic cinematography, to ensure the message was both impactful and memorable.Executed with precision and creativity, the campaign successfully communicated Dettol Handwash’s core benefits.

Our Experts

Team Behind

Client:	Reckitt Benckiser
Brand:	Dettol Liquid Handwash
Director:	Arunraj Kartha
Production House:	ARK Productions Pvt Ltd
DOP:	Georgy Joseph
Editor:	Kiran Thomas
Music Director:	Aloshya Peter
Art Director:	Usha Muthyam
Costume Stylist:	Shinu Ushas
Production Manager:	Abhijith Vijay
Production Controller:	Sreeraj Rajan
Travel:	Top Cabs

Associate Director:	Varsha Garikapati, Sachin Malayattil, Saju Kurikose, Athul Kishore, Delna
Photographer:	Praveen
DI:	The Color Brewer Company
Graphics:	Vineesh Nakulan
Storyboard Artist:	Smijith Mohan
Costume Assistant:	Putti Govind
Makeup & Hair:	Ibrahim
Sound Mixing:	Eby Thomas
Artists:	Sujitha Dhanush, Lavanya Koduru, Sachin Malayattil, Saju Kurikose
Production:	Sathyanarayan
Location Manager:	Khaled
Unit:	24 Karat

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.