Head & Shoulders

Our project

The Solution That Works

Our creative agency successfully crafted an engaging 30-second television commercial for Procter & Gamble’s Head & Shoulders NEEM dandruff shampoo. The ad, featuring a popular actress, effectively showcases the transformative results of using the product. By highlighting the actress’s struggles with other natural hair remedies and her ultimate satisfaction with Head & Shoulders NEEM, the commercial powerfully communicates the brand’s message of delivering beautiful, dandruff-free hair. Our team’s expertise in storytelling, audience engagement, and brand messaging ensured the creation of a compelling and memorable ad that effectively promotes the product’s benefits and drives consumer desire.

Project Execution

To bring the narrative to life, we utilized a renowned actress to portray a woman who had tirelessly explored natural hair treatments. Our team worked closely with the actress to capture the essence of her struggles and triumphs, ultimately showcasing the transformative power of Head & Shoulders NEEM.

The 30-second television commercial was executed with meticulous attention to detail. From the evocative cinematography to the emotive soundtrack, every element contributed to the ad’s impactful storytelling. We employed a captivating visual style that seamlessly intertwined shots of natural rituals with the actress experiencing the transformative effects of Head & Shoulders NEEM.

Our Experts

Team Behind

Director & Producer:	Arunraj Kartha
Production House:	ARK Productions Pvt Ltd
DOP:	Mahesh Raj
Editor:	Kiran Thomas
Art Director:	Kashmira Sant
Costume Designer Agency:	Nayana Srikanth, Varsha Garikapati
Production Controller:	Abhijith V R
Creative Production Team:	Sunil Kumar, Sreeraj Rajan, Venkitesh

DI:	Jithin
Makeup & Hair:	Shekar
Director Associate:	Firoz M K
Art Director Assistants:	Akash & Rahul
Sound Mixing:	Aby
Artists:	Raksha Gauda
Location:	Hyderabad

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.