Whisper Choice

Our project

Unleash Her Confidence

Our team was commissioned to create a compelling television commercial for Whisper sanitary pads, titled “Whisper Choice.” Our goal was to empower women with confidence by showcasing the product’s exceptional absorbency and comfort. The ad celebrates the resilience and strength of women, empowering them to embrace their femininity and live their lives to the fullest. By positioning Whisper Choice as the ultimate solution for stress-free and secure protection, our team crafted a message that resonated with women across all demographics.

Project Execution

The project commenced with meticulous planning, aligning the brand’s vision with the creative narrative. The production team seamlessly captured the subtle nuances of the ad, utilizing high-quality camerawork, lighting, and editing to create an immersive visual experience. The target audience was carefully identified and engaged through targeted media channels, ensuring maximum reach and engagement.

The production team collaborated closely with the brand’s marketing department to ensure a cohesive and impactful execution. The ad’s distribution strategy was tailored to the target audience’s media consumption habits, maximizing its visibility and impact. Throughout the execution process, the team remained agile and responsive, adjusting as needed to ensure the ad’s effectiveness. The result was a highly successful campaign that resonated deeply with the target audience and achieved the desired brand objectives.

Our Experts

Team Behind


Client: P & G
Brand: Whisper Choice
Director & Producer: Arunraj Kartha
Production House: ARK Productions Pvt Ltd
DOP: Georgy Joseph
Editor: Kiran Thomas
Art Director: Usha & Kaveri
Costume Designer: Nayana Srikanth
Production Controller: Sreeraj
Production Manager: Abhijith V R
Project Coordinator: Harikrishnan
DI: Robin (The Color Brewer Company)

Makeup & Hair: Giridhar
Director Associate: Varsha Garikapati
Camera Associate: Sreeraj Rajan
Sound Mixing: Eby
Artists: Raksha, Ahanna
Manager: Venkitesh
Production Team: Reddy, Naga Mohana Rao, Rajendra Prasad, Nageswara Rao, Karanam Madhusudhan, Narayan, Ram Babu

Our Journey

Behind the Scenes

Step behind the curtain and see the magic in action. Watch our team collaborate, innovate, and bring our projects to life with creativity and dedication.

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